SMU Journalism Professor Brings His Lively Personality and New York Experiences to Umphrey Lee’s Classrooms – SMU Daily Campus

The small, intimate setting with dim lighting in Umphrey Lee Class 278 couldn’t be more contrasted with the bright personality and quick wit of Southern Methodist University magazine writing professor Andrea Artebery.

Her chic black puff sleeve blazer with black polka dots over a black t-shirt that says “La Femme” in bold white lettering says it all. She is fierce. She is funny. She is bold. Wearing fashionable Air Force One sneakers, chunky gold layered necklaces and ombre glitter nails. Even her makeup is bright and minimal, as if it had been done by professionals.

Eighteen years ago, at the age of 22, Arterbery graduated from the University of North Texas with a degree in journalism, an internship at the Dallas Morning News and a serious relationship. She met magazine editor Mimi Valdes at a journalism convention and was inspired to leave Denton and move to New York to work as an editor. That night, she couldn’t sleep after dinner with her boyfriend, who had just put the wedding on the table. Wide awake, she thought about the purpose of her life. She had packed her things, found a roommate and an apartment on Craigslist, and bought a one-way ticket to the Big Apple before sunrise the next morning.

She got off the plane and into the crowded streets of New York. Walking down 5th Avenue and 18th Street, she met her first ‘real New Yorker’, she says, describing her exotic peacock-like manager, Maria, waving her arms in the air as if she had wings and feathers. After six months of sales at Express on 5th Avenue, she began looking for her dream editorial job. She impatiently typed in the 10 digits, pressed the call, and waited impatiently for each ring. Women’s Wear Daily took the line and invited her into the office. The next day, she took matters into her own hands. After her shift at Express ended, she rushed to the 3rd Avenue office for WWD.

The elevator doors opened and she met her eyes with the very intense, dismissive, fiery red-haired, deadline-conscious, swearing, undersized figure carrying Julie Noten. Arterbery and Noten talked about everything except his resume. From Dr Pepper’s obsessions to organizing boxes, the two hit it off. She was hired without knowing when to start or what her role would be, but she knew it would enhance her writing career and give her the exposure she needed to succeed in the city.

“They eventually offered me a full-time job, moving up, but I still had no benefits,” she said. “So if I got hit by a bus, it was just ‘good luck girl’.”

Her peers dubbed her “Little Miss Southern” for her New York friendliness, and she received free perks like $3,000 foot treatments, expensive facials, teeth whitening and hair massages. of the nose. She met fashion editors Anna Wintour and Andre Leon Talley, who influenced her style and writing.

“Photographer, hairstylist and make-up artist friends have made me the most fabulously poor person ever,” she said. “Forget your Anna Delvey, I was New York’s it girl, except I didn’t scam people.”

Andrea in New York. Photo credit: Andrea Arterbery

For three years, Arterbery’s daily routine included opening Express at 5:30 a.m., selling until 3 p.m., then switching to WWD until dark. She even covered events that lasted until her limited-brand store shift the next morning.

“I was so wild,” Arterbery said. “I was a real hustler”

She met Bill Cunningham, a NY Times fashion photographer known for his candid street photography, on his bike one day as he was walking to work.

“Bill told me to always hang out with the weirdos,” she said. “I finally met Tasha T, editor of Essence magazine, who had a good word for me.”

According to Essence Communications, it is “the number one media, technology and commerce company dedicated to black women and inspires a global audience of over 17 million through diverse storytelling and immersive original content.” . Additionally, data from Essence shows it has “only 69 employees and annual revenue of approximately $5.8 million.”

Arterbery got an interview from Mickey Taylor, who she said was the black version of her WWD manager, Pete. Arterbery said that for the black community, the magazine is Essence. She sat with a beaming smile for more than five hours, waiting for her interview. She sat next to Essence editor Jessica, now a close friend, who handed her a magazine, rolling her eyes at Artebery’s excitement.

“Child, if you’re waiting for Mickey, you might wait until tomorrow,” Jessica said.

Taylor arrived in her trench coat, more interested in finding a mirror and tweezers than Arterbery’s background and experience.

“Mickey said, ‘That’s fine, baby, but should I do this one higher or do they look symmetrical, you do,'” Artebery said, describing his encounter with Taylor, the beauty and cover editor. “So I plucked Mickey Taylor’s eyebrows and got the job at Essence.”

Even as an official beauty editor, she couldn’t afford the high rent. She earned $42,000 a year with benefits.

Arterbery, 40, grew up in East Texas but now calls herself a New Yorker. She embodies pop-cultural femininity. Her fashion sense, unwavering charm and expertise help shape younger generations, while her outspokenness makes college educational and fun for its students.

She advises her students to be accessible and memorable. Interns are, in his words, “a dime a dozen,” and no company wants a lazy intern who’s going to screw things up.

“You have to be smart and make sure you leave an imprint on people’s minds to get the job,” Arterbery said.

Senior Journalist at SMU, Kelley Small, shares her thoughts on why she thinks Arterbery is a great addition to the department.

“She uses her years of real-world adventures and incorporates it into lectures and discussions,” Small said. “She’s also full of advice for students looking to get into journalism after graduation.”

She learned from her city life as a freelance writer and magazine editor for Vogue, Cosmopolitan and Elle. She hopes to show her students what it’s like to work in the industry by doing covers with Tyra Banks, writing book reviews and going on press trips.

The highlight of Artebery’s career was when she was published in the NY Times. She ran to the grocery store at 5 a.m. in her bathrobe and slippers. It was his childhood dream. She had her own page and felt like she had won a Pulitzer Prize.

“It had to be the equivalent of being an Olympic runner and winning gold,” she said.

At the age of 30, she had her son, Aiden. It was hard to juggle pumping, writing, sleepless nights, and peace of mind as a working single mom. After turning 2, Aiden went to Times Square to lie on the cold concrete, stare at the night sky and ask for a sign. A man then walked past, dropped the F-bomb and yelled at her to get up. It was enough for her to call her mother and return to her southern roots.

Andrea and her son.
Andrea and her son. Photo credit: Andrea Arterbery

“The problem with living in New York is that everything moves so fast that it’s hard to focus on the details,” she said. “You can’t slow down there, you have to hurry.”

It was difficult to return to Dallas after 11 years in New York. She felt she had to start over and taught at UNT before moving to SMU. She constantly reminds herself to slow down as she crosses campus. Aiden excels in third-grade math and modeling for the Kim Dawson agency, with her mother as her stylist.

Jenny Davis, a professor in the fashion media department at SMU, said Arterbery knows what constitutes a unique magazine. Davis said Arterbery was just what this program needed and was grateful for her skills, enthusiasm and insight.

“All of her wealth of experience makes her a stronger teacher because she teaches students how to do a job from a 360-degree perspective,” Davis said. “She teaches you how to be professional with tips from her own personal experiences.”

Living in Dallas, she channels everything she learned in New York to share her wisdom with her students. His next goals are to be the author of his own book and to obtain his doctorate.this is a picturethis is a picture

“I miss the energy of New York and want to go back eventually, but I was there at such a special time,” Arterbery said. “Right now, I feel like I’m exactly where I’m supposed to be.”

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