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Sony will need a monster holiday season – and more – to hit PS5 sales targets

The big picture: Sony sold 3.3 million PlayStation 5 consoles in the last quarter. That’s the same number of systems sold as a year ago, suggesting that supply chain challenges and resulting inventory shortages are still impacting Sony’s ability to put the PlayStation 5 in the hands of players who want it.

It’s not uncommon for a new console to be difficult to acquire at launch or during its first vacation period. It’s only to be expected when it comes to the most desirable gifts of the season. What’s disheartening about this whole situation is the fact that inventory issues almost always go away after the holidays and certainly the following year.

The PlayStation 5 is entering its third holiday season after launching in November 2020 and things aren’t looking much better for potential buyers who have been patiently playing the waiting game.

A quick check of major retailers, including GameStop, Best Buy, Target, and Walmart, reveals no inventory. Other sites like Newegg have limited stock, but you must purchase the system as part of a combo that includes extras like gaming monitors or racing wheels to qualify. Amazon’s listing says the system is available by invitation only.

There are plenty of systems available on eBay as long as you are willing to pay a hefty premium to bring one home. Systems most recently sold on the auction site command a minimum premium of $200 over MSRP. Facebook Marketplace and Craigslist might also be worth checking out, but beware of scams.

sony insists manufacturing conditions improve. In its quarterly report, the company said it produced more than 6.5 million units in the past three months. Midway through the fiscal year, Sony only sold 5.7 million PlayStation 5 consoles, but said it was still aiming to exceed its fiscal 22 forecast of 18 million units sold. They’re going to need a monster holiday season and a strong tracking quarter to achieve that.

Image credit: Charles Sims, Bitter Tamara

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